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| Company: |
United Interactive |
| Position: |
Marketing Executive/Product Manager |
| Dates: |
Nov 1996 – Jan 1999 |
| Projects: |
Software games and lifestyle titles |
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| Background: |
United Interactive, the media division of United Business Media plc, bought and developed software ranging from children's educational titles to adult combat games. I started out shadowing the Marketing Director and learning how to create and action targeted marketing plans. After a year, I was promoted and given my own titles to manage. |
Responsibilities
- Managing production of software titles from concept to completion
- Writing newsletter for distributors and retailers, flyers and packaging for each title and promotional materials
- Developing design concepts for marketing materials and in-store merchandise with design agencies
- Press-passing packaging at printers to ensure highest colour quality
- Overseeing press and PR
- Attending tradeshows in the UK and overseas and promoting products to international buyers
- Testing software and liaising with international sellers
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Contact
Mobile:
07930 400 720
Email:
heather.chappell@gmail.com
Location:
London, UK
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